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What is SEO?
You could be hearing a lot about SEO. But what is SEO? SEO is the acronym for search engine optimization. It is the process of improving your site’s ranking, traffic, and eventually revenue through organic or natural search results. SEO is used in a lot of web search. It is applied in image search, local search, or industry based search.
What is a search engine?
A search engine is a tool designed and programmed to provide information in the internet. Search engine provide results upon typing of keywords on the search box and these results are called hits. Information provided by search engines may be a webpage, image, information, or any other file.
Who maintains the search engines?
Search engines are maintained by human editors and algorithms, thus, it is mixture of both human and algorithmic work.
What are the major search engines in the web world?
There are six major search engines in the world. They are Google, Yahoo, MSN, AOL, MS Live Search, and Ask. Of the six, Google is the most popular with 81.4% share of searches, responding to more than 1 billion searches per day as of 2007.
Why are search engines important?
Search engines are important because
- They make research easier, faster, and more reliable. Search engines helps researchers find certain data or information about a certain keyword or phrase that they type on the search box of every search engine.
- Search engines are good places to advertise products and services through the websites indexed in different search engines.
- According to Jupiter Communications, 81 percent of Internet users use search engines whenever they are looking for a website or doing research. Likewise, 54 percent of online shoppers do really on search engines when buying a product or service.
- IMT Strategies divulged that search engines have become more powerful as an advertising arm compared to television, tarpaulins, radio, and newspapers combined.
- According to Forrester Report, more than a quarter of researchers find what they are looking for at the first three pages of the search engine results.
What results do searches click the most?
Those websites belonging to the top ten results or the first page are the most frequently clicked websites, with most of the clicks on website on the number one result. Thus, finding have shown that it is more advantageous to be one the top of the first page and non-sponsored, organic ranking found at the left side of the result receive little or no traffic at all, compared to those sponsored or pay-per-click rankings found at the right side.
How do you push a website to reach the top of the ranking?
You need to apply search engine optimization so your site will reach the top of the ranking. Search engine optimization makes use of different strategies, such as on- and off-page optimization to push the website and attain a desirable position in the search engine that would not only make the site visible, but also a frequently visited one by visitors and searchers.
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